Electricity That's Ready and Rarin' To Go in Midland

Get more bang for your buck in Midland with Energy Texas, a new kind of electricity provider. We offer more perks and savings than you can shake a stick at, all created by Texans, for Texans. We're changing the electricity game with honest rates, rewards, and a corral-full of Texan kindness.

Mighty Fine Hospitality

We don't need a reason to be kind. Every electric plan we offer comes with a huge helping of Texas-sized hospitality. Every step of the way, we'll treat y'all right.

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Texas-Grown Renewable Energy Plan Options

Show your Lone Star pride when you source your residential electricity from our renewable Texas wind and solar plan options. Showin' the earth some love starts at home, y'all.


Tex-Cellent Rewards

You don't have to jump through hoops to get great Energy Texas rewards. Just round up your regular activity - like paying your electricity bill on time, going paperless, and more - and earn big.


Energy Plans Without the Fuss

We're passionate about giving Midland residents fuss-free energy service. Our plans are simple and honest, with competitive rates and down-home customer service goodness.

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View Our Featured Midland Power Rates

Check out these great fixed-rate electricity plans!

Come & Take It 12

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Lock in a fixed rate for an entire year.
  • 12 months
  • Fixed rate
  • 100% renewable

Bigger Than Texas 24

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Set it and forget it for the next 2 years.
  • 24 months
  • Fixed rate
  • 100% renewable

Inflation Fix 36

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Protect yourself from inflation for the 3 years.
  • 36 months
  • Fixed rate
  • 100% renewable


Midland Residents Have the Power to Choose An Electric Provider

First rodeo? Well saddle up - you've got a fun ride ahead. In Midland, electricity is deregulated, meaning you can pick whichever electricity company you want. Put a rope around Energy Texas and you'll not only get affordable rates and Texas-sized rewards, but also a huge helping of southern charm.

Fixin' to Switch Electric Companies in Midland?

If it's been a hot minute since y'all looked at your electric plan, it's about time to do it. It's easy as pecan pie to switch electricity companies in Midland. Once you sign up for an Energy Texas plan, we'll ride on over to your old company and let them know you've found a better provider.

Don't put the cart before the horse, though - if y'all have a contract, wait until it ends or make sure you won't be charged an early termination fee for switching. Check out your current contract or ring us up and we'll help you understand your electricity facts label.